Sungpyo


Hey there—I’m an art director, designer, and illustrator based in NYC, originally from Seoul and a graduate of SVA. I collaborate with brands and creatives to craft visuals that are clear, story-driven, and visually resonant.

My work has been featured at the Emmys, recognized by the ADC, and published in The New York Times— milestones that continue to shape my practice.

I’m drawn to design that feels effortless on the surface yet layered with intention underneath. Always curious about what’s next, I explore visual languages that are fresh, forward-looking, and human at their core.

Take a look at my work—and if it speaks to you, let’s connect and create something meaningful together.

Beyond Fentanyl
Show Graphics | Vice

Beyond Fentanyl was an investigative episode exploring the fentanyl crisis in America. I worked with Vice’s design team to build a graphic system rooted in afterimages—layered visuals, shifting colors, and optical distortions that mirrored the drug’s hallucinatory effects. The challenge was to craft a visceral, cinematic visual language that could carry the story’s urgency onto the screen.

My role focused on shaping this system into a cohesive identity, including the title sequence and infographics, amplifying the story’s impact. The episode was honored with a News & Documentary Emmy Award.


Connecting 50 Years of Pride
Campaign Identity | Airbnb

Created for WorldPride and the 50th anniversary of the Stonewall Uprising, the campaign celebrated both legacy and future within the LGBTQ+ community. It extended across digital platforms, posters, outdoor ads, and custom-designed props—transforming public spaces and the event venue into a living expression of Pride.

I teamed up with Art Camp, Cash Studio, and Airbnb’s team to develop the identity system—balancing bold typography, radiant gradients, and storytelling-driven compositions to amplify visibility and energy across New York City.


Sneakers
Book Design

Sneakers explores the global culture and design legacy of iconic footwear, blending interviews, photography, and original artwork. Each chapter presents a distinct creative voice and aesthetic.

As part of the design team, I developed tailored visual directions for the chapters—structuring layouts that echoed the rhythm, energy, and cultural depth of sneaker history.


Vilcek Prizes
Trophy & Certificate Design

The Vilcek Prizes celebrate immigrant contributions to the arts and sciences. For the 2020 awards, I worked with Art Camp and DesignBox to reinterpret Stefan Sagmeister’s original concept.

My focus was on balancing clarity, tactility, and symbolic weight in the trophies and certificates—giving the prize a fresh, contemporary form while maintaining continuity with its legacy.


Small Town Secret
Show Graphics | Vice

For this longform episode about a mysterious small-town case, I began with a title sequence designed to echo the process of investigation—visually unfolding the case step by step to mirror how the mystery gradually comes to light.

Expanding on that idea, I created a cohesive graphic system that carried the investigative narrative across the entire episode, from custom maps to detailed timelines. The design emphasized clarity and flow, using typography, geography, and pacing to guide viewers while maintaining a cinematic tone.