Sungpyo


Hey there, I'm an NYC-based art director, designer, and illustrator. Originally from Seoul and a graduate of SVA.

I collaborate with brands and creatives to craft clear, story-driven visuals that resonate deeply. My work has been featured at the Emmys, recognized by the ADC, and published in The New York Times.

Lately, I've been diving into AI experiments, constantly pushing the boundaries of design to unlock new creative possibilities.

Take a look at my work—if it speaks to you, let's connect and see how we can collaborate.

Beyond Fentanyl
Show Graphics | Vice
Beyond Fentanyl is an investigative episode examining America’s fentanyl crisis. I collaborated with Vice’s design team to create a graphic system based on afterimages—layered visuals, shifting colors, and optical distortions that evoke the drug’s hallucinatory effects. 

The episode received a News & Documentary Emmy Award.


Connecting 50 Years of Pride
Campaign Identity | Airbnb
Created for WorldPride and the 50th anniversary of the Stonewall Uprising, this campaign celebrates LGBTQ+ legacy and future. 

Working with Art Camp, Cash Studio, and Airbnb’s team, we developed an identity system that extended across digital platforms, posters, outdoor ads, and custom props—transforming public spaces and the event venue into a vibrant expression of Pride.


Sneakers
Book Design
Sneakers explores the global culture and design legacy of iconic footwear through interviews, photography, and original artwork. Each chapter features a distinct creative voice and aesthetic.  

As part of the design team, I developed chapter-specific visual directions, structuring layouts to capture the rhythm, energy, and cultural depth of sneaker history.


Vilcek Prizes
Trophy & Certificate Design
The Vilcek Prizes honor immigrant contributions to the arts and sciences. 

For the 2020 awards, I worked with Art Camp and DesignBox to reinterpret Stefan Sagmeister’s original concept, redesigning the trophies and certificates.


Small Town Secrets
Show Graphics | Vice
For this longform episode on a mysterious small-town case, I started with a title sequence that visually unfolds the investigation step by step. 

I then extended the concept into a consistent graphic system throughout the episode—from custom maps to detailed timelines—guiding viewers with clear, cinematic pacing.