Sungpyo


Hey there—I’m an art director, graphic designer, and illustrator based in NYC, originally from Seoul and a graduate of SVA. I collaborate with forward-thinking brands and creatives to craft visuals that are bold, story-driven, and distinctly aesthetic.

My work has been featured at the Emmys, recognized by the ADC, and published in The New York Times—highlights that continue to inspire my practice.

I’m drawn to design that feels cool and effortless on the surface, yet layered with intention underneath. Always exploring what’s next, I look for visual languages that are fresh, future-facing, and deeply human.

Take a look at my work—and if it resonates, let’s connect and create something meaningful.

Beyond Fentanyl
Show Graphics | Vice

I crafted a graphic system inspired by the sensation of afterimages—using layered visuals, color shifts, and optical effects to create a disorienting yet immediate experience. The design heightened the urgency of the story and gave it a visceral, cinematic edge.

My role was to translate this tone into a cohesive visual language that supported the narrative with intensity and clarity. The project was recognized with a News & Documentary Emmy Award for its innovative visual approach.


Connecting 50 Years of Pride
Campaign Identity | Airbnb

Created for WorldPride and the 50th anniversary of the Stonewall Uprising, this campaign celebrated both legacy and future within the LGBTQ+ community. The work appeared across large-scale posters, outdoor ads, and a campaign website.

I collaborated with Art Camp, Cash Studio, and Airbnb’s team to develop the identity system—balancing bold typography, radiant gradients, and storytelling-driven layouts to bring visibility and energy to the streets and screens of New York City.


Sneakers
Book Design

Sneakers explores the global culture and design legacy of iconic footwear, blending interviews, photography, and original artwork. Each chapter presents a distinct creative voice and aesthetic.

As part of the design team, I developed tailored visual directions for the chapters—structuring layouts that echoed the rhythm, energy, and cultural depth of sneaker history.


Vilcek Prizes
Trophy & Certificate Design

The Vilcek Prizes celebrate immigrant contributions to the arts and sciences. For the 2020 awards, I worked with Art Camp and DesignBox to reinterpret Stefan Sagmeister’s original concept.

My focus was on balancing clarity, tactility, and symbolic weight in the trophies and certificates—giving the prize a fresh, contemporary form while maintaining continuity with its legacy.


Listening Point
Branding

Listening Point is a slow-living wellness brand rooted in sauna culture, offering moments of rest and reconnection. The brand identity needed to embody quiet luxury and mindful pleasure.

Working with Art Camp, I created a cohesive system across typography, color, and layout. The result was a warm, inviting presence that encouraged guests to slow down and embrace well-being.