Sungpyo


Hey there—I’m an art director, graphic designer, and illustrator based in NYC, originally from Seoul and a graduate of SVA. I’ve worked with forward-thinking brands and creatives to craft visuals rooted in story and distinct aesthetics. Along the way, my work has been featured at the Emmys, recognized by the ADC, and published in The New York Times.

From design to diverse visual languages, I’m always exploring what’s next—ideas that feel fresh, future-facing, and deeply human.

Take a look at my work below—and if it resonates, let’s connect and create something meaningful.

Listening Point
Branding

Listening Point is a slow-living wellness brand rooted in sauna culture, offering moments of rest, clarity, and connection through sauna rituals, cold plunges, a cozy lounge, and an all-day café.

Working with Art Camp, I developed the brand identity to embody a lifestyle of quiet luxury and mindful pleasure—translating the brand’s philosophy into a cohesive visual system. Every element, from typography to color palettes, was crafted to evoke warmth and presence, inviting guests to slow down and reconnect with the essentials of well-being.