Sungpyo


Hey there—I’m an art director, designer, and illustrator based in NYC, originally from Seoul and a graduate of SVA. I collaborate with brands and creatives to craft visuals that are clear, story-driven, and visually resonant.

My work has been featured at the Emmys, recognized by the ADC, and published in The New York Times— milestones that continue to shape my practice.

I’m drawn to design that feels effortless on the surface yet layered with intention underneath. Always curious about what’s next, I explore visual languages that are fresh, forward-looking, and human at their core.

Take a look at my work—and if it speaks to you, let’s connect and create something meaningful together.

Listening Point
Branding

Listening Point is a slow-living wellness brand rooted in sauna culture, offering moments of rest and reconnection. The brand identity needed to embody quiet luxury and mindful pleasure.

I teamed up with Art Camp to create a cohesive system across typography, color, and layout, bringing the brand to life as a warm, inviting presence that encouraged guests to slow down and embrace well-being.